Broken Bow has been on my radar for a while now, mainly because of the country aesthetic they showcase. I started following them in 2024, and I look forward to viewing every post they put out on Instagram. This brand is a country attire clothing line. The company was built by a young kid named Colton Patterson, a 17‑year‑old artist and country music enthusiast from Colorado, who had just graduated from high school and took his aspirations and ran with them. Now he has built 1.2 million followers for his drawings and inspirational posts. Many people, even Christian McAffrey, are fans of this brand, as you've seen idols and a consistent fanbase of country lovers repping and talking on Instagram. People even go as far as getting a tattoo of the Broken Bow icon to be posted on the main page.
Because of these dedicated posts, this brings up conversation, like their dedicated post about the Oregon lumber yards way back in the day. The post was discussing the reliance the rest of the country had on Oregon to produce lumber, and the toughest men that came out of this difficult work. They noted though detrimental to the forests, to recognize the resilient men that came out of this work. Under this post, @keithwaters_sculptor commented "Destruction is Destruction, doesn't matter how its done" expressing his opinion against the men and the actions. @babykins529 replied with "that “ destruction” probably built the house you live in, the hardwoods floor you walk on, the paper you use to write on if you live in the PNW." This conversation shows that despite trying to express a meaning, there may still be political disagreement, which could hurt the perception of the brand, but they have a great enough fanbase that stands behind what they publish. "https://www.instagram.com/p/DWIX5ofDGdP/ utm_source=ig_web_copy_link&mdxt=NTc4MTIwNjQ2YQ=="
Another post/addition to Broken Bow is their recently built dance hall in Denver, Colorado. The team constructed a country-oriented, old-school style dive bar that supports local and popular musicians to perform, while also selling their merch as a branch to the location. After making a post of the great clientele they received, many fans were in support of the construction of this development. One fan, @docfescarpentry, commented to not sell out because these developments can become chains if enough money is offered. Broken Bow themselves responded, saying, "If I ever was for sale, I never sold," showing their resilience in keeping this a privately owned company. The fact that they addressed a concern for the future is very respectable. "https://www.instagram.com/p/DX7_06aDEGp/?utm_source=ig_web_copy_link&dlrf=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA=="
Broken Bow markets with personality and honesty, which is pretty difficult to find in brands these days. The storytelling is phenomenal, as it's a very Old American theme to it. With huge collaborations with the Denver Broncos, Whiskey Myers, and the University of Wyoming, they are headed in the right direction with keeping collaborations close to home. Their challenge to face in the near future is expansion, as this is an online store only. Their need for more operations regarding the delivery process will become very relevant in the near future as they continue to grow. With such a big brand, too, come money-hungry corporations, but they've already expressed their disinterest in selling out. They've got a massive and loyal fanbase to not need to worry about customer fallout. 
Broken Bow responding and assuring customer concerns through development posts is great for getting to know what your product goes through. This, like I said, brings a personal relation to the product, and I believe it's very needed to really sell their story. Like how we discussed in BA 223, "People don't buy what you do, they buy why you do it".
If I were Colton, or the brand manager, I would expand on their dance hall to other neighboring cities just to franchise but keep the brand private. I understand that they may want to keep it all close to home, which does increase the value of the location itself. But down the road, I would get into sponsorships and expand my team of developers for process management so people can receive their products more on time. As well as mass-produce trending attire so newcomers can get their hands on brand clothing right away without having to wait for a restock.
Lastly, I learned that you could start your brand at any age, and at any point in life. Colton dropped out of college to pursue this dream, first starting out by making country-oriented posts and connecting his audience to his drawings and clothing. This exploded because of how remarkable his art shone to others. I learned that marketing a story is the fastest way to grow on social media, and that directly translates to real-world development like the dance hall in Denver. Along with unrelated posts about pivotal moments in U.S. history, this teaches and leads the fanbase that he built by creating western wear related in a way. This guy, who is indeed younger than me, is my inspiration to pursue my similar goals through resilience in faith and perseverance, and maybe to you too.
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